This month we are taking you to Madrid, the city famous for its world class museums, tapas, flamenco and of course football. This is also the home of Nina Mûr eyewear, a brand where art, innovation and sustainability meet.
In an era dominated by fast fashion and disposable design, Nina Mûr Eyewear is a powerful example of how innovation and sustainability can coexist in style. Launched in 2018 by Lorena Serrano, a designer and daughter of opticians and Davide Fichera. Nina Mûr is proudly designed and produced in Spain. But it’s more than just an eyewear brand, it’s a design philosophy rooted in slow fashion, responsible consumption, and a deep passion for craftsmanship.
Every frame is produced in a controlled, small-scale environment, meaning there is no mass production, no dead stock, and minimal waste. This approach not only reduces the environmental footprint, but also ensures that each piece is created with care, intention, and precision.
Crafted from History: Birch Wood with a Legacy
What truly sets Nina Mûr apart is its choice of material. Each frame is made from birch wood sourced from responsibly managed forests in Finland, certified by the Forest Stewardship Council (FSC). This wood is light, highly flexible, and incredibly durable, so much so, it was famously used to build airplanes. That same resilience and adaptability is now channelled into eyewear, offering frames that are both strong and comfortably lightweight.
A Palette of Possibilities
Nina Mûr is not a brand that believes in one-size-fits-all. With over 70 different colors and finishes, and options to mix and match sides, thicknesses, and hues, each frame can be uniquely yours. Whether you lean toward minimalist tones or bold color statements, there’s a combination to reflect your personal style. And for those with specific needs, custom-made frames are available, ensuring a perfect match in both fit and aesthetic.
Sustainable, Inside and Out
From material sourcing to final touches, Nina Mûr takes pride in aligning every step of production with its sustainability ethos. By keeping design and manufacturing under one roof, the brand maintains full control over quality and environmental impact. This also allows for a close relationship with every product where glasses are not just accessories, but wearable works of art designed to last.
A New Way to See Eyewear
With Nina Mûr, eyewear becomes more than a necessity, it becomes an experience. It’s about knowing where your frames come from, how they’re made, and what values they represent. It’s about choosing timeless design over trends, craftsmanship over convenience, and sustainability over mass consumption.
